— MADE IN FRIENDSHIP

Makeup that loves your skin back.

Born from late-night conversations and lipstick borrowed in office bathrooms. Clean, skin-first lip makeup for the real, radiant, everyday kind of beautiful.

EXPLORE THE COLLECTION Our Story →
FOUNDERS
THE ORIGIN
We didn't set out to start a company.
We just loved makeup.
From passing gloss in the back of cabs to swapping lipstick recs in office bathrooms — makeup was always how we showed up for ourselves, and for each other.
We were tired of formulas that felt heavy, promises that felt hollow, and beauty routines that felt like a chore. So we made something better. Lighter. Kinder. Easier on your skin.
Her-Kin means Her + Kin. It's for you and yours. For your skin and your stories. For the real, radiant, everyday kind of beauty.
Aastha & Urvi
CO-FOUNDERS, HER-KIN
Almost Bare Collection
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India’s most lightweight lip formula. Don’t take our word for it. Try it yourself. ✦ Feels like nothing. Looks like everything. India’s most lightweight lip formula. Don’t take our word for it. Try it yourself. ✦ Feels like nothing. Looks like everything.
Lip Elixir Collection
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— WHAT GOES IN
Formulated to nourish,
not just cover.
Every ingredient earns its place. No fillers. Just clean, skin-loving actives your lips will thank you for — today and every day after.
Hyaluronic Acid
DEEP HYDRATION
Locks in 1000x its weight in moisture. Keeps lips plump and soft even through a long day.
Jojoba Oil
NOURISHING + BALANCING
Mimics natural sebum to hydrate without clogging — giving a light, glossy finish.
Blueberry Extract
HEALING + ANTIOXIDANT
Rich in antioxidants — protects from environmental stress and keeps lips healthy.
• 100% VEGAN • CRUELTY-FREE • PARABEN-FREE • SULFATE-FREE • TOXIN-FREE • MADE IN INDIA
— REAL KIN
What your Kin is saying.
We didn’t make Her-Kin for a review. We made it for a feeling. But when words like these come in — it means everything.
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#HERKINMOMENT
Three weeks of the Lip Elixir and my lips feel genuinely different — not just on the day, but in the morning before I apply anything. This is what lip care actually means.
P
Priya M.
Product Designer · Mumbai
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#HERKINMOMENT
Burnt Roses is the shade I didn’t know I’d been looking for my whole life. I’m dusky-skinned and it sits so beautifully — not too dramatic, not invisible. Just me, but better.
S
Sneha K.
Lawyer · Bangalore
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#HERKINMOMENT
I gifted the Signature Set to my best friend and she called me the next day just to say thank you properly. That’s never happened with a beauty gift before. This is different.
R
Radhika T.
Teacher · Delhi