— ABOUT HER-KIN

Beauty, the way it
should feel.

Her-Kin is makeup that’s made to love your skin back. Gentle, glowy, made to live in your everyday bag not just your vanity drawer. We’re here for the long days, rushed mornings, and blurry nights. The in-between moments that ask for comfort, not effort.
We started Her-Kin because we were tired literally and figuratively. Tired of formulas that felt heavy, promises that felt hollow, and beauty routines that felt like a chore. So, we made something better. Lighter. Kinder. Easier to reach for and easier on your skin.
Her-Kin means Her + Kin. It’s for you and yours. For your skin and your stories. For the real, radiant, everyday kind of beauty.

SHOP THE FOUNDER’S PICKS
Her-Kin
THE ORIGIN
We didn't set out to start a company.
We just loved makeup.
From passing gloss in the back of cabs to swapping lipstick recs in office bathrooms — makeup was always how we showed up for ourselves, and for each other.
We were tired of formulas that felt heavy, promises that felt hollow, and beauty routines that felt like a chore. So we made something better. Lighter. Kinder. Easier on your skin.
Her-Kin means Her + Kin. It's for you and yours. For your skin and your stories. For the real, radiant, everyday kind of beauty.
Aastha & Urvi
CO-FOUNDERS, HER-KIN
WHAT WE STAND FOR
Eight things we never
compromise on.
These are not aspirations. They are the non-negotiables baked into every product we make and every word we say.
01

Clean

Paraben-free, sulfate-free, toxin-free. Always.

02

Cruelty-Free

Tested with love, never on animals.

03

Authenticity

Honest in our products and promise.

04

Reliability

Consistent quality you can depend on.

05

Affordability

Premium makeup within reach.

06

Quality

Thoughtfully crafted with care.

07

Community

A space built around real women.

08

Expression

Beauty as self-expression.
— THE FORMULATION
Every ingredient earns its place.
We didn’t pull names off a trending list. We chose each ingredient for a specific reason — because your lips are skin, and skin deserves real care. Intentionally curated, high-performance, and always clean.
Our formulas are vegan and cruelty-free — because what you put on your skin should align with what you believe in.
100% VEGAN CRUELTY-FREE PARABEN-FREE SULFATE-FREE TOXIN-FREE MADE IN INDIA
Hyaluronic Acid
DEEP HYDRATION
Locks in 1000× its weight in moisture. Keeps lips plump and soft through a full day.
Jojoba Oil
NOURISHING
Mimics your skin’s natural sebum. Gives a feather-light, glossy finish.
Blueberry Extract
HEALING + ANTIOXIDANT
Rich in Vitamin C — helps repair and protect from environmental stress.
Shea Butter
SEALING + SOOTHING
Wraps lips in protective moisture — ideal for dry conditions.
Vitamin E
REPAIR + GLOW
Works overnight to restore the lip barrier and improve softness.
MISSION
To create makeup that makes you feel like you.
Comfortable, confident, and cared for. Because beauty should feel like home — not a transformation. We didn’t set out to change how you look. We set out to change how you feel about how you already look.
"Beauty that feels like home, not a transformation."
VISION
To build a world where beauty feels nourishing, not performative.
Where skin is celebrated, not corrected. Where every swipe, blend, and glow is a reminder: you're already enough. We believe the most radical thing a beauty brand can do is tell women the truth.
"You're already enough. We just made something for the moments you want to feel it."
OUR PROMISE TO YOU
Her-Kin is for you and yours.
For your skin and your stories. For the long days, rushed mornings, and blurry nights. For the in-between moments that ask for comfort, not effort.
When we say Her-Kin — we mean Her + Kin. The people you pass gloss to in the back of cabs. The ones who know your best shade by heart. The friends you show up for, and who show up for you.
This brand is theirs too.

For Riya

The working woman who needs her lip to survive a 10-hour day without feeling like she's wearing it.

For Shreya

The one who wants a brand with a soul — something she's proud to show her friends.

For Meera

Who reads labels, trusts science, and finally found an Indian brand that does both.

For all of us

For every woman who reaches for her lip product in the in-between moments — this one's made for you.